By Simon Kamau
Arguably two of Kenya’s struggling telecommunication service providers i.e. Airtel Kenya and Telkom Kenya have signed an agreement with merge operations as they await to regulatory approvals from the Communication Authority (CA), the new entity will operate as Airtel-Telkom.
This move comes aimed and helping the two companies penetrate the telecommunication sector which has been dominated by Safaricom which has more than half of the Kenya’s population registered to its network.
Commenting on the agreement, National Treasury Cabinet Secretary, Mr. Henry Rotich said, “The merger will cement the country’s position not only as a regional business hub but also as an international investment magnet.”
On the other hand ICT Cabinet Secretary, Mr. Joe Mucheru said, “we look forward to this merger leading to the introduction of new technologies and telecommunication products which will, in turn, support the growth of other business sectors of our economy.
After numerous tries in rebranding by both providers so as to penetrate the sector and woo subscribers to join their network has flopped on numerous occasions, now only time will tell if this new found “marriage” will be able to hold water and compete with their biggest rival yet.