Entertainment

Why Kameme FM has overtaken rival Inooro FM in listenership

Recent survey shows puts Kameme FM ahead of Inooro FM. [CREDIT/radio.co]
Perhaps when the renowned Nigerian author Chinua Achembe wrote in his widely read novel (Things Fall Apart) and asserted that when shooters started to shoot without missing, the birds started to fly without perching, he may undoubtedly had overseen the present.

By MKN Media Monitoring Reporter 

This analogy all the way from the West African nation (Nigeria) is something that almost every radio presenter at Inooro FM would want to relate with.

Many Inooro FM presenters are allegedly frustrated by their boss, Edith Wanjiku, whom up to now they still consider as an ‘outsider’.

However, despite Wanjiku being ‘the worst radio presenter that Inooro FM ever had’ according to a prominent radio presenter we talked in a previous interview, she continues to be kept because she is ‘friendly to the compromised immediate bosses’.

“Sometimes some of these Inooro FM radio presenters feel like they are reporting so loudly about incidences of corruption in government when some of their managers are like the paramount chiefs of wrongdoing!

“As we talk now, Inooro FM presenters are caged by what they term as a ‘dictatorial management’ that is almost chocking the hell out of them,” a source who talked to this writer on a condition of anonymity,” says.

Many presenters working for the Royal Media Services’ radio station and who have candidly spoken to this writer anonymously believe that the station which has a wide rural audience, is slowly being overtaken by Mediamax Network’s Kameme FM as a result of poor management.

“Kameme FM has always been our strongest competitor! After all we found the station there. But in recent days as a presenter who hosts a popular show I am very much concerned about the blatant mismanagement of the radio station,” a radio presenter who has worked with Inooro FM since its inception in 2003 told this writer on Friday via phone interview.

He added: “For instance, how do presenters like Wambui Muturi who underwhelmingly co-hosted the breakfast show alongside Jeff Kuria be still forced to the station’s listeners by being re-assigned to different shows that they do not even conform to?”

As it is now, the Inooro FM presenters may have some few more days, perhaps weeks or months to ‘cry foul’ as the boss that they love to hate, is currently on maternity leave.

Benjamin Wangari, a veteran newsman is their glim light of hope as the acting Head of Radio. Whether he can turn around things before what majority of these presenters have come to nickname ‘Devil-on-Earth’, only time can tell.

A recent survey on radio audience ratings shows that Inooro FM has been overtaken by Mediamax Network-owned Kameme FM in almost every show. Inooro FM has been the market leader among the stations that broadcast in Gikuyu language with Kameme FM only outdoing the former during the 6am-10am time slot.

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